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<h2 class="qwen-markdown-heading" dir="ltr" data-spm-anchor-id="a2ty_o01.29997173.0.i14.c01255fbpPLEaa"><span class="qwen-markdown-text">🎤 AREA 1 – PARLARE IN PUBBLICO / COMUNICAZIONE</span></h2> <div class="qwen-markdown-table-wrapper"> <div class="qwen-markdown-table-header"> </div> <div class="qwen-markdown-table-scroll-wrapper"> <table class="qwen-markdown-table"> <thead class="qwen-markdown-table-thead"> <tr class="qwen-markdown-table-thead-tr"><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">#</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Sottotitolo (per Amazon)</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Perché funziona</span></div> </th></tr> </thead> <tbody class="qwen-markdown-table-tbody"> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">1</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">La voce che convince</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come parlare in pubblico senza tremare, catturare l'attenzione in 30 secondi e trasformare ogni discorso in un'opportunità</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Promessa emotiva ("senza tremare") + risultato concreto</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">2</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Parla come se ti ascoltassero</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Manuale pratico di public speaking per chi odia i riflettori ma ha qualcosa di importante da dire</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Si rivolge a una nicchia precisa: gli introversi. Meno concorrenza</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">3</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">I primi 30 secondi</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come aprire un discorso, una riunione o una presentazione e non perdere più il tuo pubblico</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Ultra-specifico. Il lettore pensa: "È esattamente il mio problema"</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">4</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Smetti di dire "Ehm"</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Il metodo in 7 passi per eliminare i tic verbali, gestire l'ansia da palcoscenico e parlare con autorevolezza</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo provocatorio + numero (7 passi). Il difetto "ehm" è universalmente riconosciuto</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">5</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Non è quello che dici, è come lo dici</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Guida pratica alla comunicazione efficace: tono, pause, sguardo e linguaggio del corpo per farsi ascoltare davvero</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Riprende un detto noto e lo "possiede" come titolo</span></div> </td> </tr> </tbody> </table> </div> </div> <div class="qwen-markdown-hr"><hr /></div> <div class="qwen-markdown-space"> </div> <h2 class="qwen-markdown-heading" dir="ltr"><span class="qwen-markdown-text">⚔️ AREA 2 – SAPER DISCUTERE / DIALETTICA / NEGOZIATO</span></h2> <div class="qwen-markdown-table-wrapper"> <div class="qwen-markdown-table-header"> </div> <div class="qwen-markdown-table-scroll-wrapper"> <table class="qwen-markdown-table"> <thead class="qwen-markdown-table-thead"> <tr class="qwen-markdown-table-thead-tr"><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">#</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Sottotitolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Perché funziona</span></div> </th></tr> </thead> <tbody class="qwen-markdown-table-tbody"> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">6</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Vincere senza urlare</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">L'arte di discutere con calma, smontare ogni obiezione e ottenere ragione senza farsi nemici</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Contrasto potente: "vincere" vs "non urlare". Attira chi odia i conflitti</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">7</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">L'ultima parola</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come costruire argomentazioni inattaccabili, rispondere a tono e chiudere ogni discussione a tuo favore</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo breve, d'impatto. Evoca il desiderio universale di "avere l'ultima parola"</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">8</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Non alzare la voce, alza il livello</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Tecniche di dialettica e persuasione per chi vuole convincere senza aggredire. Al lavoro, in famiglia, sui social</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Funziona bene sui social (condivisibile come frase). Sottotitolo con SEO</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">9</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Il metodo Socrate in tasca</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come fare domande invece di dare risposte e vincere ogni dibattito senza mai sembrare arrogante</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Riferimento culturale nobile + approccio pratico. Si differenzia dai soliti manuali</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">10</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Hai torto (e te lo dimostro)</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Manuale di autodifesa dialettica: riconoscere le fallacie, ribaltare le accuse e non farsi mai mettere all'angolo</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Provocatorio, genera curiosità. Il lettore lo compra per "difendersi"</span></div> </td> </tr> </tbody> </table> </div> </div> <div class="qwen-markdown-hr"><hr /></div> <div class="qwen-markdown-space"> </div> <h2 class="qwen-markdown-heading" dir="ltr"><span class="qwen-markdown-text">🏛️ AREA 3 – FARSI CONOSCERE IN POLITICA / PERSONAL BRANDING POLITICO</span></h2> <div class="qwen-markdown-table-wrapper"> <div class="qwen-markdown-table-header"> </div> <div class="qwen-markdown-table-scroll-wrapper"> <table class="qwen-markdown-table"> <thead class="qwen-markdown-table-thead"> <tr class="qwen-markdown-table-thead-tr"><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">#</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Sottotitolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Perché funziona</span></div> </th></tr> </thead> <tbody class="qwen-markdown-table-tbody"> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">11</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Il candidato sconosciuto</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come costruire la tua reputazione politica da zero, farti eleggere nel tuo Comune e trasformare i cittadini in sostenitori</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Parla al 99% dei politici locali: partono da zero. Nicchia con pochissima concorrenza in italiano</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">12</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Non basta essere onesti</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Comunicazione politica per persone normali: come raccontare chi sei, creare un programma credibile e vincere le elezioni locali</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Provocatorio. Rompe il luogo comune "basta essere brave persone"</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">13</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Dal bar al consiglio comunale</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">La guida pratica per candidarti, fare campagna elettorale con pochi soldi e costruire una lista civica che vince</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Immagine concreta e popolare. Parla a chi non è "un politico di professione"</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">14</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">La tua faccia è il tuo partito</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Personal branding politico: come usare i social, i gazebo e il porta a porta per diventare il candidato che tutti conoscono</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo memorabile. Unisce online e offline</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">15</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Prima del voto</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">I 90 giorni che decidono un'elezione locale: strategia, messaggi, errori da evitare e il programma che convince davvero</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Crea urgenza temporale (90 giorni). Sottotitolo operativo</span></div> </td> </tr> </tbody> </table> </div> </div> <div class="qwen-markdown-hr"><hr /></div> <div class="qwen-markdown-space"> </div> <h2 class="qwen-markdown-heading" dir="ltr"><span class="qwen-markdown-text">📋 AREA 4 – FARE UN PROGRAMMA (politico, strategico, operativo)</span></h2> <div class="qwen-markdown-table-wrapper"> <div class="qwen-markdown-table-header"> </div> <div class="qwen-markdown-table-scroll-wrapper"> <table class="qwen-markdown-table"> <thead class="qwen-markdown-table-thead"> <tr class="qwen-markdown-table-thead-tr"><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">#</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Sottotitolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Perché funziona</span></div> </th></tr> </thead> <tbody class="qwen-markdown-table-tbody"> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">16</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Il programma che nessuno legge (ma tutti giudicano)</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come scrivere un programma elettorale o aziendale chiaro, credibile e diverso da tutti gli altri</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Ironico, vero, riconoscibile. Il lettore si sente "capito"</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">17</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Dalle promesse ai punti</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Il metodo per trasformare le idee in un programma concreto: 10 capitoli, zero slogan, risultati misurabili</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Contrapposizione "promesse vs concretezza". Molto attuale</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">18</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Una pagina basta</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come sintetizzare la tua visione in un programma di una sola pagina che elettori, clienti e collaboratori capiscono al volo</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Promessa controintuitiva: meno è meglio. Incuriosisce</span></div> </td> </tr> </tbody> </table> </div> </div> <div class="qwen-markdown-hr"><hr /></div> <div class="qwen-markdown-space"> </div> <h2 class="qwen-markdown-heading" dir="ltr"><span class="qwen-markdown-text">🔀 AREA 5 – TITOLI TRASVERSALI (mescolano più temi)</span></h2> <div class="qwen-markdown-table-wrapper"> <div class="qwen-markdown-table-header"> </div> <div class="qwen-markdown-table-scroll-wrapper"> <table class="qwen-markdown-table"> <thead class="qwen-markdown-table-thead"> <tr class="qwen-markdown-table-thead-tr"><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">#</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Titolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Sottotitolo</span></div> </th><th class="qwen-markdown-table-thead-tr-th" scope="col"> <div class="qwen-markdown-table-thead-tr-th-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Perché funziona</span></div> </th></tr> </thead> <tbody class="qwen-markdown-table-tbody"> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">19</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Fatti vedere, fatti scegliere</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Il manuale completo per costruire la tua immagine pubblica: parlare in pubblico, gestire i social, vincere un dibattito e creare un programma che convince</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Riassume TUTTO in un unico libro. Ideale se vuoi un "tomo" da € 14,99</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">20</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">L'arte di contare</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Come diventare una voce autorevole nella tua comunità: dalla prima stretta di mano al discorso che cambia le cose</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Gioco di parole: "contare" = essere importanti + contare i voti</span></div> </td> </tr> <tr class="qwen-markdown-table-tbody-tr"> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="auto"><span class="qwen-markdown-text">21</span></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><strong class="qwen-markdown-strong" dir="ltr"><span class="qwen-markdown-text">Nessuno nasce leader</span></strong></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><em class="qwen-markdown-em" dir="ltr"><span class="qwen-markdown-text">Public speaking, dialettica, presenza: il percorso in 30 giorni per chi vuole guidare, convincere e farsi ricordare</span></em></div> </td> <td class="qwen-markdown-table-tbody-tr-td"> <div class="qwen-markdown-table-tbody-tr-td-col" style="text-align: start;" dir="ltr"><span class="qwen-markdown-text">Smonta il mito del "dono naturale". Rassicura il lettore insicuro</span></div> </td> </tr> </tbody> </table> </div> </div> <div class="qwen-markdown-hr"><hr /></div> <p> </p>
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